French Bloom Named Official Non-Alcoholic Sparkling Wine of Formula 1®
A decade-long collaboration for those who drive the future.
A New Era of Celebration Begins
French Bloom has been named the first ever official non-alcoholic sparkling wine of Formula 1®, in a landmark ten-year global partnership.
This announcement marks a turning point not just for motorsport, but for how the world celebrates. From 2025, French Bloom’s award-winning alcohol-free sparkling wines bring a new dimension to Grand Prix weekends. Served across all Formula 1® operated Paddock Clubs and the F1 Garage, and planned in other hospitality spaces, French Bloom offers an inclusive and elevated way to toast every moment.
Served at Every Grand Prix Around the World
French Bloom becomes the first non-alcoholic sparkling wine served officially across the full Formula 1® season for the next ten years. Found in the paddock and other exclusive hospitality zones, French Bloom’s non-alcoholic sparkling wines will accompany guests and fans from the Monaco Grand Prix to the Singapore Grand Prix, Las Vegas, Miami, Austin, Mexico City, São Paulo, Melbourne, Abu Dhabi, Suzuka, Spa Francorchamps, Barcelona, Monza, Montrea, Doha, Jeddah, Budapest, Bahrain, Baku, Shanghai, and Zandvoort.
Wherever the race goes, celebration follows, alcohol-free.
French Bloom was founded by Maggie Frerejean-Taittinger and Constance Jablonski, two women who understood firsthand the gap in premium non-alcoholic offerings. As foodie soon-to-be mother and a globally recognized model, they saw how celebration often excluded those who chose not to drink, and set out to change that.
Their vision became a Maison. With the arrival of Rodolphe Frerejean-Taittinger, an experienced Champagne maker, and Maggie’s husband, French Bloom gained the technical structure and wine expertise needed to scale globally. Today, the brand stands at the intersection of heritage and innovation and leads the category with a presence in over 50 markets in a little under 3 years.
“Formula 1® has always been about precision, speed, and vision. This partnership is a recognition that celebration too is evolving.
We’re proud to offer a new kind of sparkling wine—non-alacoholic, uncompromising, and made for those who are shaping the world to come. It’s about honoring a generation that celebrates with intention. Formula 1® represents global performance and precision. French Bloom brings that same mindset to wine—elevated, inclusive, and free of alcohol, but never free of complexity.”
Maggie Frerejean-Taittinger,
Co-Founder of French Bloom
This partnership with Formula 1® comes at a time when the sport’s fastest-growing fanbase is also women. With female viewership surging and more women participating across leadership, engineering, and hospitality, Formula 1® is evolving—and French Bloom is proud to represent that change, on and off the track.
Reinventing the Sparkling Wine Moment—Without the Alcohol
Long synonymous with celebration, Champagne continues to have its place on the podium. But today, more and more guests are choosing to celebrate without alcohol. French Bloom’s non-alcoholic sparkling wine offers the sophistication of traditional sparkling wine, with none of the alcohol—and none of the compromise.
Our non-alcoholic sparkling wines are crafted from organic French Chardonnay wines, the same noble varietal ls used in traditional sparkling wine. Thanks to French Bloom’s proprietary 0.0% Wine Revelation Process, the result of over 5 years of constant R&D, French Bloom has completely rethought the winemaking, always keeping in mind an eventual dealcoholization. French Bloom has succeeded in finding a way remove the alcohol while preserving the minerality, structure, and finesse of the original cuvée.
The result? A non-alcoholic French sparkling wine that is:
· 0.0% alcohol
· Full of character, complexity and balance
· While no added sugar, low in calories, no sulfites
· Made from Organic French Chardonnay Wines
This is what celebration looks like when it’s inclusive, intentional, and rooted in French excellence.
Aligned with Formula 1®’s Future
French Bloom is proud to support Formula 1®’s ongoing sustainability commitments, including its goal of reaching Net Zero by 2030. Both brands share a belief in innovation, performance, and long-term thinking.
From sourcing certified organic grapes to using energy-efficient production methods and minimizing packaging waste, French Bloom is committed to conscious winemaking at every stage. We believe how we
celebrate should reflect how we live.
