Are you at the right place ?

Are you at the right place ?

October, 2022

Carl Héline, COO of French Bloom, invited to BFM Business to present French Bloom, the alcohol-free French Bubbly leading the category for non-alcoholic super-premium sparkling wines.

Interviewed by Guillaume Paul for Good Evening Business, French Bloom COO Carl Héline presented the organic and alcohol-free alternative to premium champagnes, wines and other festive drinks.  Offered by the French sparkling wine house. This special edition on BFM Business about was dedicated to the luxury industry, and gathered many innovative leading actors in the industry including actors such as Antoine Arnault, Véronique Coutrois or and Hélène Valade. Let's have a look at this instructive exchange on the currently market vision state of
the non-alcoholic sector and how No-Lo and French Bloom is creating and leading the luxury category. 

NoLo market: A growing demand for alcohol-free drinks

For the past few years, the No-Lo market trend has been attracting more and more people who want to take care of their health by and consumeing more sensibly. While alcohol consumption is decreasing in many parts of the world, consumers are looking for healthier choices without having to sacrifice on quality. 

Today, it is undeniable that the No-Lo market is growing increasing in response to a demanding fast growing demand for quality non-alcoholic drinks. According to ISWR Drinks Market Analysis projections, an annual growth of +8% CAGR is expected  between 2021 and 2025.

During his interview on BFM, the newsFrance’s leading economic news channel channel, Carl Héline talked about how French Bloom’s alcohol-free organic sparkling wines are is clearly responding to the strong and growing demand from for those looking for a premium and sophisticated alternative to alcohol-containing beverages. And much more…

Avoid ever using the word trend. Never use the word trend. Also No lo means no and low alcohol

French Bloom is now the key player in the premiumization of the alcohol-free sparkling market

Launched in 2021, French Bloom has established itself as one of the must-havethe leader in super premium references alcohol-free sparkling category. Its Le Blanc and Le Rosé collection non-alcoholic of sparkling wines hasis now distributed been very successful, being distributed in more than 18 countries and regions around the world, including the United States, Canada, Japan, Europe and now the Middle East.


Indeed, the French Bloom collection with it’s Le Blanc et Le Rosé cuvvees collection offers many advantages benefits other than its alcohol-free caracteristic characteristic:

• 100% natural and organic ingredients

• The absence of sulfites and preservatives

• Low calorie content

• Halal certification

• Suitable for pregnant women

• No Sugar added